There was much sexual innuendo in the Newport "Alive with Pleasure! A naked couple having sex wouldn't sell many cigarettes; viewers.
Workers for Newport, the nation's No. 2 cigarette brand, spent the summer handing out coupons for cigarettes at a price of $1-a-pack. That is.
UC San Francisco, Library, Industry Documents Library > Pollay Advertising Collection > Alive with pleasure! Newport Lights.